You would be surprised how many people on Earth experience extreme cold and die because od it. It's much more deadly than heat. Spreading fear over heat looks like propaganda to frighten people's mind.

https://www.thelancet.com/journals/lancet/article/PIIS0140-6...

https://ehp.niehs.nih.gov/doi/pdf/10.1289/EHP9835

https://www.nature.com/articles/s41591-022-01872-6

https://www.sciencedirect.com/science/article/pii/S001393512...

https://www.sciencedirect.com/science/article/pii/S266660652...

https://www.aeaweb.org/articles?id=10.1257/pol.20180594

https://www.nature.com/articles/s41598-022-09049-4